Wednesday, January 30, 2008

Finding Niche Market

Finding the nice market isn’t easy as we think. But this is an important way to begin or develop our business plan. Choose the right niche market and get good attention will make our business gain more profit. But How do you find Niche market?
Of course, the first place to start is with a list of the customers you already have! Dig around. Are there any similarities that seem to stand out to you?

Another method involves listing the benefits of your product or service. Think about it... which prospects would benefit the most from this list of benefits? A narrow group of people should begin to emerge. That is your niche market.

How Do You Reach Niche Markets?
Get to know them! First you've got to understand the language of each segment of your client. This is a language that only business thinking can understand (what the client need, that is how we understand what the client want) . Get inside the's the only way to really gain insight to their special needs.

Insiders get the real scoop on things that outsiders never even know exist. When your customers see you as “one of us” you'll be way ahead of the competition. Your customers will have a loyalty toward you that your competitor will not be able to break through...even with lower prices...because you are the one who understands their needs!

Marketers are always looking for low-cost ways to boost sales volume and's in their blood...part of who they are. They can't resist the urge to find, explore or invent another method to increase the value of their business...and most of them know that there are niche markets all around - just waiting to be discovered.


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